RUBBER DUC REMAINS UNSINKABLE AS SA’S MOST POPULAR ACOUSTIC DANCE MUSIC (ADM) ACT – AND THEY HAVE THE CHART POWER TO PROVE IT
Since first releasing their debut single back in 2014, SA’s premier acoustic dance music (ADM) act, Rubber Duc, has proven their growing popularity and staying power time and time again – from their first release, Ain’t Nobody Got Time For That, which still sits on top of their streaming list internationally, to It’s Alright, which cemented the foursome as a household name in the country, right up to their release, Through The Night, which made it all the way to the top when it reached the #1 spot on radio giant Jacaranda FM’scharts towards the end of 2018, amongst also being a chart topper on a variety of other radio stations nationwide.
And since the release of their debut album (The Secret Sunrise) in 2016, one accolade after the other just seemed to pour in for the hitmakers, ranging from two SAMA Awards nominations, to receiving an honourable mention in the prestigious 2017 International Songwriting Competition (with over 16,000 entries from over 140 countries), as well as performing at every major music festival across the country – all this on top of making it to the top of the charts with Through The Night.
Commenting about enjoying a #1 hit song, Rubber Duc’s Nick Jordaan enthuses: “It was and remains an incredible feeling! We actually took a bit of a risk changing our sound a bit as we were in fear of losing our fans in the older age demographics, but flip, it worked big time. We were honestly completely blown away and as any artist out there will tell you, it’s not an easy feat to accomplish.
As a result, we’re taken more seriously now than ever before and we’re working hard in order to aim for many more of our songs to do the same – reaching the top spot on a variety of charts.”Jordaan adds that they definitely experience how the greater the success of a single performs on radio, the more it directly impacts on sales figures for these particular songs, displaying the power that radio still has in making or breaking a band.
But who exactly are Rubber Duc’s fans and audiences? Band member Amiel Gopal states:
“Our fans have been so vastly different over the years – from little princesses turning four years old coming to watch us at Casalinga, to playing in the heart of the Underberg for the 80th birthday party of the coolest grandpa in the world, and also performing at every major music festival in South Africa. All we can say is that we love people of all ages and we’re lucky enough to have the same people love us back.
”Rubber Duc’s rollercoaster ride continues with the release of “Down On My Knees (feat. Lara Gear)”Rubber Duc’s talented team certainly do not allow for any grass to grow under their feet as they are already back with a new single, Down On My Knees (Feat. Lara Gear), despite their previous single(s), like Through The Night, still enjoying regular airtime on a variety of radio stations.
Kabelo Seleke elaborates about how the collaboration with Lara Gear occurred: “While we were recording the song, we felt it would be really cool to feature a female vocalist. We looked around and listened to many, but nothing ever felt right. A friend suggested Lara to us. We instantly loved the tone of her voice and asked her to please consider joining us on the song, and the rest is history as they say. And we’re super happy with the end result and believe our fans will be too.”
“The event was awesome. The band was amazing. My staff thoroughly enjoyed themselves. Again, the band was just incredible.”
– Nicol, Reflex Solutions