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Vuma Internal Rebrand Communication

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Objective: to create a cohesive internal rebrand through the merging of two companies.

Outcome: Through clever scripting in collaboration with our client we created a piece of theatre that communicated the clear sense of direction that the newly merged company was going in. We modelled the structure around The Matrix and placing the onus on the individual to make a choice. There were several physical activations and calls to actions within the theatre and we managed AV and creative on screen as well as the narrative of the activation.

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